Overview: Consumer decision making has several steps. This
presentation discusses about consumer behaviour, the steps of consumer
decision making (Problem Recognition, Information Search, Evaluation
of Alternatives, Purchase, Post-purchase
Behaviour), importance of consumer behaviour to
marketers, types of consumer buyong decisions like Routine Response
Behaviour, Limited Decision Making.
The presentation also provides information about the Factors Affecting
Involvement Factors Affecting Involvement Levels, Marketing Importance
of Reference Groups, etc.
Tags: Consumer buying behaviour, Decision making process
Format: PDF | Size: 632 KB
Source: NMMU
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