Overview: Marketing is the ongoing process of moving people
closer to making a decision to purchase, use, follow, refer, upload,
download, obey, reject, conform, become complacent to someone
else's products, services or values. Simply, if it doesn't facilitate
a "sale" then it's not marketing.
Marketing is a four step process that begins with analyzing and
defining a qualified universe of potential users or buyers. After
this first phase in the marketing process, a true marketing effort
succeeds in capturing the attention of the intended buyers within
the targeted universe. Third, systematic effort must be put into
getting the prospects to accept the concepts or propositions being
offered via the marketing effort. Finally, with all three of the
previous steps achieved, the marketer must convert the prospective
buyer into an actual buyer by getting them to take the desired
action (purchase, rent, call, download, subscribe, refer, sell,
follow the law, become a member, etc.)."
Tags: Marketing, Definition
Format: HTML | Size: 19 KB
Author: Brian Norris
Source: briannorris.com
Read
The FULL Article Here.....
