Overview: 'Marketing is the management process responsible
for identifying, anticipating and satisfying consumer requirements
profitably.
All modern organisations engage in marketing so as to be able
to please and win the loyal support of their customers. Gillette
engages in marketing to find out about the needs and requirements
of shavers, banks engage in marketing research to find out about
its customers financial services requirements, and the Inland
Revenue engages in market research to find out about the needs
and requirements of taxpayers and other clients.
This article provides information about marketing nature and
its role.
Tags: Marketing, Role of Marketing, Nature
Format: HTML | Size: 15 KB
Source: thetimes100
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