Overview: Marketing might think of its task as resolving
the conflicting needs and interests of stakeholders. I suggest
this because a focus on the word customer risks oversimplifying
the real challenge...
And as Jennifer's comments suggest, if marketing is limited to
pleasing customers, without having either the power or responsibility
for squaring that with everyone else at the party, then it is
likely to waste resources.
This is a small article on new role of marketing in 21st century.
Tags: Marketing, New Role of Marketing,
Marketing Role in 21st Century
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Source: Brand Mantra
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