Overview: Today's corporate leaders must direct their companies
through an increasingly complex and risky business climate. Critical
decisions often must be made very quickly and with incomplete information.
The determination of pricing strategies, capital budgeting, sales
force distribution, and marketing activity levels all fall within
this paradigm. To complicate the decision-maker's problem, budget
constraints and manpower limitations must also be carefully considered.
How can these leaders make the appropriate trade-offs and drive
their companies to success?
The short answer is that these business managers must perform some
sort of optimization. This article provides information about optimal
marketing mix.A case study is provided for optimizing the marketing
mix.
Tags: Optimal Marketing Mix, Optimizing the Marketing Mix,
Case Study, Example
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Source: Steve Waldschmidt
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