Overview: In today's marketing world, segmentation is often
treated as old hat. And it's no wonder. With so many misconceptions
and segmentation failures, marketing professionals are left with
little more than survey statistics, textbook rhetoric, and wasted
market research dollars. But all hope is not lost. Building segmentation
that works requires a new approach to an old concept. And doing
it well can revolutionize a market and create explosive growth.
This article discusses about some segmentation pitfalls. Also provides
certain steps that can help prevent these common pitfalls.
Tags: Segmentation, Pitfalls, Right Steps, STP Strategies,
Targeting, Positioning
Format: PDF | Size: 287 KB
Source: Monitor
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